Oklahoma City Events You Should Be Marketing Around This Year
Oklahoma City has a heartbeat; you can sense it in the roar of a Thunder crowd, the buzz of a packed summer festival, and the quiet reverence of a morning marathon. These aren’t just events, they’re moments that shape the community’s identity. For local businesses, they’re prime opportunities to show up, stand out, and genuinely connect with the community. In this blog, we will highlight a few OKC happenings worth integrating into your marketing strategy this year, not just because they’re popular, but because they bring people together.
OKC Thunder Season
The energy of a Thunder game is unmatched, and it spills far beyond the walls of the Paycom Center. Whether fans are catching tipoff from courtside seats or streaming from their favorite neighborhood bar, there’s a shared sense of excitement that marketers should be tapping into.
Where to show up:
Geo-targeted ads before game days
Thunder-themed product bundles or flash sales
Think beyond “Thunder Up” and get creative with campaigns that connect the game to your brand’s identity
Festival of the Arts
This celebration is more than a showcase of visual talent; it’s a vibrant gathering of families, artists, and small business owners. With thousands in attendance, the Festival of the Arts is the perfect canvas for brands to spark engagement in a meaningful and creative way.
Where to show up:
Sponsoring artist booths or interactive stations
Creating “festival survival kits” with branded items
Align your message with the artistic spirit of the event. People come for the creativity, so make sure your brand fits right in!
Oklahoma State Fair
The Oklahoma State Fair is a marketing dream: nostalgic, energetic, and community-focused. For local businesses, it’s a high-traffic event that offers nearly endless potential for brand visibility and consumer engagement.
Where to show up:
Branded fair-themed content
Pop-up booths or brand ambassadors roaming the fairgrounds
This is your chance to lean into fun! Campaigns that don’t take themselves too seriously tend to win here, especially on social.
Red, White, & Boom!
Patriotic pride runs deep in OKC, and this annual celebration brings the city together with fireworks, food trucks, and live music. It’s a great moment for community-facing campaigns that highlight your brand’s local roots.
Where to show up:
Partnerships with local vendors or event organizers
Red, white, and blue product drops or themed campaigns
Tie your values into your campaign; think service, celebrations, and togetherness.
OKC Memorial Marathon
This isn’t just a race, it’s a city-wide movement rooted in remembrance, resilience, and hope. Brands that show up with authenticity here build deep, lasting trust with the community.
Where to show up:
Sponsoring teams, water stations, or post-race events
Branded race recovery kits or wellness offerings
This is a space for sensitivity and sincerity. Focus on support, not selling, and your presence will leave a lasting impression.
The Oklahoma City calendar is full of opportunities, but timing and intention are everything. When you plan ahead and align your brand with the spirit of the event, your marketing becomes more than just messaging; it becomes part of the story OKC is telling.
Looking to craft a campaign around one of these events? Let’s talk. Golden Perspective specializes in helping brands tap into community moments with strategy, heart, and a lot of creative energy.
